Move & migrate · Wix to WordPress

Wix to WordPress migration: a careful rebuild, not a copy-paste.

Your design rebuilt as a WordPress site you can edit, your posts, pages and images moved, your Wix apps replaced with proper plugins, and every Wix URL redirected to its new home.

Wix to WordPress migration flow
Wix → WordPress

Why Wix can't simply be exported

In short

A Wix to WordPress migration rebuilds your Wix site’s design and features in WordPress, moves your pages, blog posts and images, and redirects every Wix URL to its new address. Wix doesn’t offer a full export to other platforms, so it’s a careful rebuild rather than a copy.

Wix sites run on Wix’s own system, and Wix’s help centre is clear that sites can’t be exported to be hosted elsewhere. Some content can be extracted: blog posts through the RSS feed, store products through a CSV export, and images by downloading them. Everything else (page layouts, design, forms, bookings, member areas) is rebuilt in WordPress.

That sounds like more work than it is. It’s also an opportunity: the rebuild fixes the structure, speed and SEO limitations that often prompted the move.

What's transferred and what's rebuilt

Wix → WordPress
Moves with the data
  • Blog posts (via RSS, with cleanup)
  • Store products (via CSV)
  • Images and documents (downloaded)
  • Page text and headings
  • SEO titles and descriptions (carried across manually)
Rebuilt or reconfigured
  • Page design and layout
  • Forms and their notifications
  • Bookings, events and member areas
  • Navigation and site structure
  • 301 redirect map
Can't move
  • Wix app data with no export
  • Wix-specific animations and widgets
  • Member passwords
  • Wix analytics history

Wix’s RSS feed may only include recent posts or excerpts; longer histories are moved with extra steps. Confirmed during scoping.

Rebuilding the design

You can keep the look you have, refine it, or use the move to redesign. Whichever you choose, we rebuild it as a proper WordPress theme or with the block editor, so you can edit pages yourself without breaking the layout, which is a common frustration with Wix’s absolute positioning.

Mobile layouts are designed properly rather than adapted, and performance is built in from the start: optimised images, minimal scripts and clean templates.

Wix apps and their WordPress equivalents

On WixOn WordPress
Wix BlogWordPress posts and categories
Wix FormsA form plugin with spam protection and reliable email delivery
Wix StoresWooCommerce
Wix BookingsA booking plugin or an integrated booking service
Wix MembersWordPress users, or a membership plugin if access rules are complex
Wix SEO settingsAn SEO plugin, plus titles and descriptions carried across page by page

Where an app holds data you need (bookings history, form submissions, member lists), we export what Wix allows and agree what happens to the rest.

Don't lose your media

Download images before you cancel

Images on Wix are served from Wix’s own servers. Once the Wix site is unpublished or the plan ends, image links in exported content can stop working. Every image is downloaded, optimised and re-uploaded to WordPress during the migration, and links in posts are updated to the new copies, so nothing depends on Wix after launch.

Redirecting Wix URL patterns

Wix URL patterns mapped to clean WordPress URLs
Wix URLs mapped to clean WordPress URLs

Wix generates URL patterns such as /post/... for blog posts, numbered suffixes like /about-1, and /product-page/... for products. We collect every live URL (from the Wix sitemap, a crawl and Search Console) and redirect each one to its new address with a server-side 301. This is the step that protects the search visibility you’ve built.

Your domain and email

If your domain is registered through Wix, it can be transferred to another registrar, or kept where it is with DNS pointed at the new hosting. If you use Google Workspace or another email service through Wix, we copy the email DNS records first so mail keeps flowing.

The Wix site stays live until the WordPress site is tested and approved. Then the switch is a DNS change, planned for a quiet time.

Carrying across your SEO

Wix stores page titles, descriptions and social sharing settings in its own SEO panel; they don’t come with any export. We copy them across page by page, keep headings and content intact unless you want them improved, set image alt text, and add structured data that Wix may not have had.

Moving also tends to fix limitations that held the site back: cleaner URLs, faster pages, proper heading structure and full control over the XML sitemap and robots rules.

An example Wix migration

Illustrative scenario

A local service business with a Wix site and blog

A cleaning company has a 25-page Wix site, 60 blog posts and a Wix Forms quote form. Pages load slowly on mobile and editing layouts is frustrating.

Blog posts are extracted (the RSS feed covers only recent posts, so older ones are collected with additional steps), cleaned up and imported with their images downloaded and optimised. The design is rebuilt with the block editor so the owner can edit pages safely. The quote form is rebuilt with spam protection and SMTP email delivery. Every Wix URL, including /post/ blog paths and numbered page suffixes, gets a 301 redirect, and titles and descriptions are copied from Wix’s SEO panel. The Wix site stays live until the owner approves the new one; then DNS switches on a Sunday evening.

Composite example to explain the process. Not a specific client.

Wix migration mistakes to avoid

What we'll need from you

Wix collaborator access

So we can export content and see every page and app.

WordPress hosting

Or a recommendation for hosting suited to your site.

Domain access

Wix or wherever your domain is registered.

Your priorities

Keep the design, refine it, or redesign while we’re at it.

Frequently asked questions

Tools can bring across some blog content, but not the design, apps, forms or redirects. They’re a starting point at best.

Every URL changes, so careful one-to-one redirects are essential. With them, plus carried-across titles and content, rankings are usually protected; some short-term movement is normal.

Yes. That’s usually one of the reasons for moving. We’ll show you how to edit pages and posts without breaking layouts.

Keep it until the new site has launched and been checked, then downgrade or cancel. We’ll tell you when it’s safe.

Yes, to WooCommerce: products via CSV, with variants, images and categories checked, and the store rebuilt and tested.

Tell us about your website. We'll reply with a clear, written scope.

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