Google Business Profile optimisation, consistent business details, genuinely useful location pages and local structured data, with no fake addresses, bought reviews or doorway pages.
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Local SEO helps businesses that serve customers in specific places (a shop, a clinic, a trade covering several towns) appear in local search results and Google Maps, through an accurate Google Business Profile, consistent business details, genuinely useful location content, and local structured data.
This is a service for your business if you have a physical location customers visit, or you travel to customers within a service area. If you only serve customers remotely, local SEO matters less, and we’ll tell you so.
Google says local results are based mainly on three things (source):
You can’t change distance. Relevance and prominence are where the work goes.
Name, address or service area, phone, hours and website, exactly as they appear elsewhere.
The primary category matters most; secondary categories add relevance.
Services listed clearly, and a description written for customers, not keyword lists.
Real photos of your premises, team and work, kept current.
We optimise the profile, but it stays in your account. Verification is done by you, through Google, and the business details must be genuine: Google’s guidelines don’t allow virtual offices or addresses you don’t operate from.
Your business name, address and phone number (often called NAP) should be the same everywhere: your website, Business Profile, directories, social profiles and industry listings. Inconsistencies (an old address on a directory, a different phone number on Facebook) make it harder for search engines to trust which details are correct. We audit the main listings and help you correct them.
If you genuinely serve several areas, a page for each can help, as long as each page is useful in its own right: who you serve there, specific services, local projects, directions or coverage details, and real differences. What doesn’t work, and breaks Google’s spam policies, is doorway pages: dozens of near-identical pages with only the town name swapped.
We’ll never post, buy or invent reviews for you.
LocalBusiness structured data (or a more specific type, such as Dentist or Plumber) on your website describes your business name, address, phone, hours and service area in a format search engines read easily. It must match your Business Profile and what’s visible on the page. We add and validate it, and make sure your contact page shows the same details.
Add us as a manager; you stay the owner.
For contact and location pages and structured data.
Address or service area, hours, services, photos.
To see local search performance.
If you genuinely serve that area as a service-area business, your profile can cover it. You can’t use a fake or virtual address there, and rankings will still depend on distance.
Only where you can make each page genuinely useful. Near-identical town pages are doorway pages and can harm the site.
Ask every customer, at the right moment, with a direct link. Never pay or offer incentives for reviews.
The main ones do, mostly for consistent business details. Mass directory submissions don’t.
It shares foundations with on-page and technical SEO, plus the Business Profile, reviews and location signals.
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